Palate App: From Farm to Fork
(Design Project 1)
Overview
A design project aimed at delivering wellness while empowering rural women. Palate – From Farm to Fork delivers healthy, farm-fresh meals while empowering communities and nourishing lives.
Research Phase
Secondary Research
- Growing Demand: Rising interest in organic
groceries and herbal supplements. - Preventive Health: Consumers prefer natural
alternatives for wellness. - Food as Medicine: Shift towards whole,
unprocessed foods. - Proven Benefits: Research supports organic
and herbal remedies. - Better Nutrition: Herbal supplements aid vitality and well-being.
Target Audience
Working Professionals: Need quick, healthy options amid demanding jobs. Prefer transparent sourcing and personalized recommendations.
Students: Often rely on junk food due to convenience. Seek affordable, easy to access healthy snacks.
User Research
User Journey
User Scenario Dr. Tanvi, an intern at Chandigarh Hospital, struggles to find healthy snacks and ends up eating junk—until she discovers a snack subscription for better choices.
Key Insights
- Transparency: Consumers value
clarity in food sourcing and
ingredients. - Healthy vs. Junk: Many try to eat
healthy but still indulge in unhealthy
snacks. - Convenience: Demand for easily
accessible nutritious snacks. - Personalized Guidance: Interest in
tailored advice for better food and
lifestyle choices. - Time-Saving: Preference for quick, hassle free healthy
options. - Practical Adoption: Looking for easy ways to adopt a
healthier routine.
Problem Statement
Design an e-commerce platform for youngsters and working professionals by providing healthy snacks and food based remedies promoting health and wellness.
Ideation
Feature List
- Â Nutritional information
- Search and filtering option.
- Dietary restriction.
- Gluten free.
- Healthy Food Recipes
Feature List
- Food combinations.
- Specialized sections.
- Specific health conditions.
- Order Tracking.
- Personalized recommendations
Task Flow
- The Process of Buying Product
- The Process of Viewing Healthy Food Recipe
- Main Screens
- Recipes
- Checkout Process
Project Conclusion
Our idea simplifies access to healthy groceries through a user-friendly app and an efficient delivery system, making nutritious eating more convenient. By integrating healthy recipes with easy ingredient purchases, we help users make informed choices, bridging the gap between intention and action. This solution streamlines the shopping experience and encourages sustainable healthy eating habits in a
fast paced world.
My Contributions
- Designed the complete UI for the project, starting with information
architecture, followed by wireframes, and finally the user interface. - Defined the feature list, ensuring alignment with user needs and project
goals. - Led primary research, including user interviews and focus group sessions,
to gather valuable insights. - Created user flows, mapping seamless interactions for an intuitive user
experience.
